Selling online is both an art and a science. And the one who masters all the techniques that are beneficial for the working of an e-commerce website is the one who rules the E-commerce world. There is a whole digital world of E-commerce websites, but obviously, all of them don't earn equally, some are not able to earn even this much that at the end they have to shut down while the others flourish, this is because of the science of online sales. We, here at Digital Technology Institute ensure that all our students are proficient in this module. The module includes all the basic tactics needed to generate good online sales. This includes the various types of layouts, the various ways in which you can optimize UI and UX, the various ways that help in knowing and using the power of visuals, Guerrilla marketing and the knowledge of a whole lot of tools that can help you as digital marketers to generate a whole lot of sales that would, in turn, help the business grow and expand.