Advanced Pay Per Click Optimisation

Advanced pay per click optimisation

Discover how to create advertising campaigns on Google/Bing/ Facebook & increase ROI

Google Adwords -PPC (Pay Per Click)

  • Need of Paid Advertisement?
  • Understanding advertising goals
  • What is Bidding Strategy?
  • What is Pay Per Click?
  • What is Google AdWords?
  • AdWords Vs PPC Overview of Microsoft AdCenter
  • Account Creation
  • Account Structure
  • Keyword Research tools
  • Keyword Planning Strategies
  • What are Campaigns?
  • Campaign Designing & Optimization
  • CTR & its importance
  • Concept of Re-marketing
  • Concept of Re-marketing
  • Geo Targeting
  • Types of Campaign
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Mobile Advertising
    • Shopping Advertising - PLA
  • Ad-group Designing & Optimization
  • Post Campaign Optimization
  • What is Quality Score?
  • Why Quality Score is Important?
  • Factors for Quality Score
  • Landing Page Creation
  • Landing Page Optimization
  • CTR & its importance
  • Conversion Tracking
  • Conversion Optimization
  • Reports and Analysis
  • Dynamic Keyword Insertion
  • Competitor Study
  • Integration of tools
  • Tools for SEM
  • Best Practices to Get ROI
  • Case Studies
  • Ad-Words Examination

Social Media Marketing

  • Why Social Media Marketing?
  • Difference between SEM and SMM
  • Choosing best Social Media Platform for Marketing
  • Creating Social Media Marketing Strategy
  • SMM using Facebook
  • SMM using Linkedln
  • SMM using Twitter
  • SMM using Instagram
  • Competitor Research
  • Different types of Ads
  • Re-marketing in Social Media
  • Optimizing Ad Copy
  • Insight Study
  • Database Management
  • Product Promotion activities
  • Paid Marketing via Different Social Media Channels
  • Tools to measure ROI
  • Creating Multi-channel Social Media Strategy
  • Reporting and Analysis
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Digital Technology Institute Certificate

Outcome of the training program

Whether it is a new setup or running business, the widely praised training program at Digital Technology will not only make you an expert in tracking and monitoring digital marketing performance but you will also be able to plan, conceptualize and implement digital marketing strategies yourself. Put simply you become an expert in markting any brand. product or service online.

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