Digital Marketing Course

Advanced Digital Marketing

Learn digital marketing from its core till advanced level through the complete understanding of digital marketing process. Create plans & strategies and project implementation.

Advanced Digital Marketing Training Course Syllabus:-

Digital Marketing Course (Delhi) Module 1 - Overview of Digital Marketing

Digital Marketing is a procedure of steps and process of series of actions taken in order to Build Customer Relationship and Maintain it through series of different online activities which one can learn in DTI in Digital Marketing Course in Delhi to encourage the exchange of thoughts and ideas of products and services that Fulfill and Satisfy the Objectives of both parties.

  • Introduction to Digital Marketing
  • What is the need of Digital Marketing ?
  • What are the trends of Digital Marketing ?
  • What is Search Engine ?
  • What are the Main Search Engine ?
  • What is the Significance of Digital Marketing ?
  • What is the Preface to Online Marketing ?
  • How does the Online Marketing Work ?
  • Know the Concept of Internet
  • What is Internet ?
  • What is the Purpose of Internet ?
  • Who is the Owner of Internet ?
  • How does the Digital Marketing Work ?
  • What is Client-Server Model ?
  • What is LAN ?
  • What is WAN ?
  • What is HTTP ?
  • What is HTTPS ?
  • What is FTP ?
  • What is IP Address ?
  • What is DNS Concept ?
  • What are Internet Technologies ?
  • What is a Website ?
  • What is a Web Page ?
  • What is the Difference Between Website and WebPage ?
  • What is WebPortal ?
  • What is HTML ?
  • What is CSS ?
  • What is XML ?
  • What are the Web Standards ?
  • What is Programming Languages ?
  • What is Script ?
  • Importance of Digital Marketing
  • Digital Marketing Scope
  • Why Digital Marketing as Career?
  • What is Search Engine Optimization (SEO) ?
  • What is Search Engine Marketing (SEM) ?
  • What is Search Engine Results Page (SERP)?
  • What is Social Media Marketing (SMO)?
  • What is Social Media Optimization (SMM)?
  • What is Blogging?
  • How to do Blogging?
  • How to earn money through Blogging?
  • How to earn money through Internet?
  • What are the tricks of Blogging?
  • What is Niche?
  • How to do Niche Blogging?
  • What is Adsense?
  • How to use Google Adsense?
  • How to apply Adsense Ads on Website ?
  • How to make Adsense Ads?
  • How to easily get approval from Google Adsense?
  • What is Affiliates?
  • What is Affiliate Marketing?
  • How to earn money through Affiliate Marketing?
  • What are the Tricks of Affiliate Marketing?
  • What is Email Marketing ?
  • How to do Email Marketing?
  • What are the tools for Email Marketing?
  • What is Mobile Marketing ?
  • What is the Importance of Mobile Marketing?
  • What to do to get highest Return on Investment?
  • What is ORM (Online Reputation Management)?
  • What to do to manage and organise your Online Reputation?
  • How to avoid and eliminate Bad Reviews Online?

Digital Marketing Course (Delhi) Module 2 - Website Design and Development Process

This is the first phase of Website Designing. There are 6 steps included in this process which are a. Information Gather, b. Planning, c. Design, d. Development, e. Testing and Delivery, f. Maintenance. In Digital Marketing Course in Delhi, One can Learn to use many tools like WordPress which is basically used in more than 90% of websites on Internet

  • What is Website Designing?
  • How to do Website Designing?
  • What are the different tools to make a Website?
  • What is Web Hosting?
  • How to do Web Hosting?
  • How to get Web Hosting?
  • What is HTML?
  • What is PHP?
  • What is FTP?
  • What is CSS?
  • What is Java Script?
  • What are the different programming languages for website designing?
  • What are the different kinds of Websites?
  • How to purchase a Domain and tricks to get it cheap?
  • How to purchase Domain Hosting Cheaply?
  • How to connect the Domain with Hosting ?
  • What is FTP User?
  • How to use Filezilla?
  • What is Domain Control Panel?
  • How to use Domain Control Panel?
  • What is the Control Panel of Web Hosting and how to use it?
  • What is Static Website?
  • What is Dynamic Website?
  • What is the difference between Dynamic and Static Website?

Digital Marketing Course (Delhi) Module 3 - Keyword Research

In the Digital Marketing Training Classes in Delhi at DTI, It is taught that the Keyword Research is one of the most crucial thing that gives the maximum Return on Investment and is a continuing process. One can get best result and return if done properly.

  • What is a Keyword ?
  • What is a Key Phrase ?
  • What is the importance of Keyword in SEO ?
  • What is Keyword Research ?
  • Why Keyword Research should be done for SEO and why It is Importance ?
  • What is Keyword Planner of Google ?
  • How to use the Keyword Planner of Google ?
  • What is Display Planner ?
  • How to use Display Planner ?
  • How to Analyze the Competition of Keywords ?
  • What are different Kinds of Keywords used in Google Adwords?
  • What is Exact Match ?
  • What is Phrase Match ?
  • What is Broad Match ?
  • What is Broad Modifier Match ?
  • Why and How to use Different types and kinds of Keyword Match in Google Adwords ?
  • How to get maximum Return On investment ?
  • How to Reduce the Cost per Click in Google Adwords ?
  • How to Find the Best Keyword that will generate maximum Conversion for a Website ?

Digital Marketing Course (Delhi) Module 4 :- SEARCH ENGINE OPTIMIZATION (SEO) COURSE DETAILS

Search Engine Optimization also Known as SEO is one of the most important part of Online Internet Digital Marketing. In Digital Certification Training Course of this module, It is focussed on increasing the visibility of a website through Organic Results which are not paid.

On(OnSite) Page Optimization

It is the process of optimizing of page in SEO which is done On the page. In this course of Digital Marketing Classes, we help to optimize these things - content on the website, coding of the website, error and structure of website.

  • How to do the Optimization of Head part of Body of a WebPage ?
  • What is an On-Page Optimization in SEO ?
  • How to do Selection of Domain Name and Extension for a WebSite ?
  • What is the Structure of a URL ?
  • What is a URL ?
  • What is a Head Section ?
  • What are Meta Tags ?
  • What are different Kinds of Meta Tags ?
  • How to use Different Meta Tags for the Optimization of Head ?
  • What is Meta Tags Optimization ?
  • What is Title Tags Optimization ?
  • What is Description Tag Optimization ?
  • What is Keywords Tags Optimization ?
  • What is Robot Tags Optimization ?
  • What is Open Graph Tag Optimization ?
  • What is Redirection Tags ?
  • What does it mean to have SEO Friendly Writing of Content ?
  • Why is it important to do Head Optimization and how much weightage does it have in SEO ?
  • What is Density of Keyword ?
  • What is Spamming of Keyword ?
  • What is Stuffing of Keyword ?
  • What is Dilution of Keyword ?
  • What is Latent Semantic Indexing (LSI) ?
  • How to use the LSI Technique in our Content ?
  • What is Optimization of Image ?
  • What are the Strategies of Image Optimization ?
  • What is a Link?
  • How to Optimize Link?
  • What are the different strategies for Link Optimization ?
  • How to create Robot.txt File ?
  • Why to create Robot.txt File ?
  • What is Robot.txt File ?
  • How to Create XML Sitemap of a Website ?
  • How to Create HTML Sitemap of a Website ?
  • How to do Submissions of Sitemap ?
  • What is Alexa Integration ?
  • How to do Alexa Integration ?

Off(Off Site)-Page Optimization

It is the process of Optimizing of Page in Seo which includes Link Building Strategies, External Reference of the Websites and Factors of Online Presence of Website on Internet. In this module training, One can learn in the Certification Course of Digital Marketing that How to optimize the different aspects of Off-Page Optimization.

  • What is Off Page Optimization ?
  • What is the importance of OFF Page SEO ?
  • What is a Backlink ?
  • How to create a Backlink ?
  • What are the different methods of Creating Backlink ?
  • What is a Dofollow Link ?
  • What is a Nofollow Link ?
  • What is the difference between Dofollow BackLink and No Follow Backlink ?
  • What is Page Rank of Google ?
  • What are the different techniques of increasing a Google Pagerank ?
  • What is Web Directory Submission ?
  • How to do Submission of Web Directory ?
  • What is Press Release Writing ?
  • How to do Press Release Submission ?
  • How to do Blog Comment Writing ?
  • What is Blog Commenting
  • What is Guest Blogging ?
  • What is Classified Posting ?
  • What is Forum Posting ?
  • What is Link Exchange ?
  • How many Different Kinds of Link Exchange are there ?
  • What is Submissions in Search Engine ?
  • How to do Search Engine Submission ?
  • What is RSS Feed ?

Algorithms of Search Engine

The Search Engine uses the Algorithm to control and create the database ranking of a website. These are like fixed instructions given to the programs that run on Internet and collect information and organise it according to rules set by Search Engine. In Digital Technology Institute, You can get to know that in Digital Marketing Training Program One can become Master in this Field if they learn all the Algorithm of all The Search Engine.

  • What is called Search Engine Algorithm ?
  • Why does Search Engine Create Algorithm ?
  • What are the functions of Search Engine Algorithm ?
  • What is Indexing ?
  • What is Crawling ?
  • What is Caching ?
  • What are different types of Google Updates ?
  • What is Panda Update of Google ?
  • What is Penguin Update of Google ?
  • What is EMD Algorithm of Google ?
  • What is Caffeine Algorithm of Google ?
  • What is an Update ?
  • How many Different kinds of Update of Google are there ?

Digital Marketing Course (Delhi) Module 5 :- Google Analytics Tool

Google Analytics is used to Analyse and observe the different factors affecting the flow of website traffic and helps in removing the error. It helps in understanding the behaviour of many different aspect. It is the best tool for improving the website errors. In Digital Technology Institute Marketing Course will help you to accurately analyse, predict and the need of Google Analytics.

  • What is Google Analytics(GA) Tool ?
  • Why to use Google Analytics Tool and why it is Important ?
  • How to Start with Google Analytics Tool ?
  • How to setup Google Analytics Account ?
  • How to add site with Google Analytics Tool?
  • How to use the tracking of Behaviour of visitor of website through Google Analytics Tool ?
  • How to do Real Time Tracking with Google Analytics ?
  • How to do Offline Tracking with Google Analytics ?
  • How to do Location Tracking with Google Analytics ?
  • How to do Browser Tracking with Google Analytics ?
  • How to do OS Tracking with Google Analytics ?
  • How to do Device Tracking with Google Analytics ?
  • How to do Tracking of visitors through Google Analytics in different way ?

Digital Marketing Course (Delhi) Module 6 :- WebMaster Tool Of Google

WebMaster Tool is provided by Google to understand the Errors in a Website and it helps in understanding the quality of SEO done on the Website. It helps in getting the number of Backlinks and External References of the Website. It also alerts one about the issues in the Site. One can learn in DTI of Digital Marketing Training Program, that the Webmaster Tool which also known as Search Engine greatly helps you to increase the visibility of the Website.

  • How to understand the Google Webmaster Tool ?
  • What is Google Webmaster Tool ?
  • How to use Google Webmaster Tool ?
  • How it helps in improving the ranking of website in Search Engine ?
  • What is the importance of Google Webmaster Tool ?
  • How to Setup the Google Webmaster Tool Account ?
  • How to do the Analysis of Internal Link using Google Webmaster Tool ?
  • How to do the Analysis of BackLink using Google Webmaster Tool ?
  • How to do the Targeting using GEO through Google Webmaster Tool ?
  • What is the Difference between “www”” and Non “www” Version of Website ?
  • How to use the Link Disavow Tool of Google ?
  • What is Automatic Penalties of Google ?
  • What is Manual Penalties of Google ?
  • How to do the Tracking of Clicks on Google Webmaster Tool ?
  • How to do the Tracking of Impressions on Google Webmaster Tool ?
  • How to do the Tracking of Site Position on Google Webmaster Tool ?
  • How to do the Tracking of CTR on Google Webmaster Tool ?
  • How to do the Tracking of Performance of Website on Google Webmaster Tool ?
  • How to Add Website to Google Webmaster Tool ?

Digital Marketing Course (Delhi) Module 7 :- Tools of SEO

In this Module of Digital Marketing, One can see that there are nowadays Many tools online available to Analyse the Website. Here in DTI, You will learn to use all the Tools of SEO used in Digital Online Marketing (Delhi) which will help you to increase the optimization and better analyse the SEO done on website.

  • What is the Website Analysis ?
  • How to do the Analysis of a Website ?
  • What is Website Analysis Tool ?
  • How to use the Website Analysis Tool ?
  • What are different kinds of Website Analysis Tool ?
  • Why the Analysis of Website is done ?
  • What is AHREFs and How to use it ?
  • What is Moz Domain Authority and how to use it ?
  • What is Moz Page Authority and how to use it ?
  • What is Google Link Command and how to use it ?
  • What is Google Cache Command and how to use it ?
  • What is Google Site Command and how to use it ?
  • What is Google URL Submitter and how to use it ?
  • What is SEO Toolbars and how to use it ?
  • What is Automatic Sitemap Generator and how to use it ?
  • What is Plagiarism Checker Tools and how to use it ?

Digital Marketing Course (in Delhi) Module 8 :- Content Marketing

One of the most important Marketing strategy used in Online Digital Marketing is Content Marketing. In Digital Technology Institute under the Digital Marketing Certification Course, One can learn the approach to focus on creating valuable content which is very relevant and consistent in nature. Here in classes, all the tips will be given to attract and retain the visitor audience.

  • What is Content Marketing ?
  • What is the Importance of Content in SEO (Search Engine Marketing) ?
  • Why Content Marketing is Important ?
  • What is the importance of Content Marketing in Digital Marketing ?
  • How to Understand the Content and Audience ?
  • What are the Different Types of Content ?
  • What are the Ingredients for Online Content ?
  • How to Analyze the Keywords and Query for Content ?
  • What should be the Proper Flow of Content ?
  • What are the Various Methods for Content Generation ?
  • How to do the Optimization of Online Content ?
  • What are the tools for Creation of Content ?
  • How to Distribute the Content ?
  • What are the tips to Optimize the Blog ?
  • What are the tips for the Optimization of Articles ?
  • What are the Tips for Writing Newsletter ?
  • What are the Tips for Corporate Collaterals ?
  • What should be the Content for Corporate Communication ?
  • What is Content Management ?
  • What is the Concept of Content Team Management ?
  • What are the Objectives of Content Marketing ?
  • What should be the Strategies for Content Marketing ?
  • What are the Tips for Content Creation ?
  • What are the Various Networks for Content ?
  • What are the Various ways to Get High Quality Leads Using Content Marketing ?
  • How to Create Fresh Content ?
  • How to Create Unique Content ?
  • Tutorial of Content Marketing ?
  • What is Event Based Content Marketing ?
  • What is SEO Friendly Content Writing ?
  • What is the use of Images in Content ?
  • What is Duplicate Content Checker Tool ?
  • How many different kinds of Content Checker Tools are there ?
  • What is Grammar Checker Tool ?
  • How many different types of Grammar Checker Tool ?
  • What is Content Spinning ?
  • What is the Success Formula in Content Management ?
  • Case Study for Content Marketing Management

Digital Marketing Course (Delhi) Module 9 :- Business or Places Listing of Google and GEO Targeting

One can also learn in the Curriculum of Online Marketing how to list your business and services on Google locally to increase the business to an organization. Under this Certification Program, one can learn about the steps for the Business Listing of a Website.

  • What is Business Listing of Google ?
  • How to list at Google Business Center ?
  • What is Google Business or Google My Business ?
  • How to Verify Your Google Business ?
  • How to Create Reviews for the Business at Google Business Places ?
  • How to Setup Profile Photo in Google Business ?
  • How to Setup Cover Photos in Google Business ?
  • How to Setup a Business Profile in Google Place ?

Digital Marketing Course (Delhi) Module 10 :- Private Blog Network (PBN)

These days PBN is one of the best tool for the better SEO of a Website. In Digital Technology Institute, One will get to know about Different Private Blogs Network and How they works in Digital Marketing. If you are interested in it, You can join Digital Technology Institute in Delhi.

  • What is the Private Blog Network ?
  • What are the concepts of Private Blog Network ?
  • Why to create a Private Blog Network ?
  • Why not to Create Private Blog Network ?
  • Finding Domain for Private Blog Network
  • Finding Hosting for Private Blog Network
  • Starting the Link Building Strategy with Private Blog Network
  • Why Private Blog Network is Important ?
  • How to use the Private Blog Network Efficiently ?

Digital Marketing Course (Delhi) Module 11 : - Search Engine Marketing (SEM) - Google Adwords of Google

It is one of the form of Internet Marketing which one can learn in Digital Technology Institute under the Digital Marketing Course in Delhi. It helps in increasing the visibility of website and promoting it via paid media of advertising. It is one of the most effective method to do if the visibility is less in Organic Results.

  • What is Search Engine Marketing (SEM) ?
  • What is Google Adwords ?
  • How to Work on Google Adwords ?
  • How to Create Account in Google Adwords ?
  • How to Set Up Campaign in Google Adwords ?
  • What is Campaign in Google Adwords ?
  • How to manage Campaign in Google Adwords ?
  • What is Search Ads in Google Adwords ?
  • How to run Search Ads in Google Adwords ?
  • What is Display Ads in Google Adwords ?
  • How to work on Display Ads in Google Adwords ?
  • What is Search and Display Ads in Google Adwords ?
  • What is Video Ads in Google Adwords ?
  • How to work on Video Ads in Google Adwords ?
  • What is Shopping Ads in Google Adwords ?
  • How to work on Shopping Ads in Google Adwords ?
  • What is Universal App Ads in Google Adwords ?
  • How to work on Universal App Ads in Google Adwords ?
  • What is Google Merchant ?
  • How to set up on Google Merchant Account ?
  • How to Connect Google Merchant Account with Google Adwords ?
  • How to sign up with Google Adwords ?
  • What is the way Creating PPC Campaign ?
  • What is Pay Per Click (PPC) ?
  • What is Cost Per Click (CPC) ?
  • What is Enhanced Cost Per Click (eCPC) ?
  • What is Cost Per Milli (CPM) ?
  • What is Enhanced Cost Per Milli (eCPM) ?
  • What is Cost Per Installation (CPI) or Cost Per Download (CPD)?
  • What is Rate Per Milli (RPM) ?
  • What is Cost Per Retention (CPR) ?
  • What is Cost Per View (CPV) ?
  • What is Click Through Rate (CTR) ?
  • How to Select Keyword for your PPC Adwords Campaign ?
  • How to Create Ads for your PPC Adwords Campaign ?
  • Managing Bids in your PPC Adwords Campaign ?
  • How to Create Display Ads in Adwords ?
  • How to Create Text Ads in Adwords ?
  • How to Create Video Ads in Adwords ?
  • What is Ad Extensions in Adwords ?
  • How to Create Ad Extension in Adwords ?
  • How to Monitor Clicks in Adwords ?
  • How to Monitor Impressions in Adwords ?
  • How to Monitor CTR’s in Adwords ?
  • How to make Payments in Google Adwords ?

Digital Marketing Course (Delhi) Module 12 :- Google Adwords, Analytics and Facebook Certification

In the Beginning of starting a career in Digital Marketing, One would need some Certification to show their ability in the field. After the Training Program Module in DTI, One can get great help and support to clear their Certification Exam in Both Google and Facebook.

  • Preparation for the Theoretical Exam of Google Adwords
  • Preparation for the Theoretical Exam of Google Analytics
  • How to register for the Google Adwords Certifications
  • Google Fundamental Certification
  • Google Search Certification
  • Google Display Certification
  • Google Shopping Certification
  • Google Universal App Certification
  • Google Video Certification
  • Google Analytics Certification
  • Facebook Adverts Certification

Digital Marketing Course (Delhi) Module 13:- Mobile Marketing

It is the kind of Activity used to promote by delivering to mobile phones, cell phones and other handheld devices. In Digital Technology Institute, One will find that it provides the Highest Return on Investment. You will find the Digital Marketing Course in Delhi very useful.

  • Mobile Marketing Concepts
  • What is the Importance of Mobile Marketing ?
  • What are the benefit of Mobile Marketing ?
  • What is the Return on Investment of Mobile Marketing ?
  • Why Mobile Marketing is considered from the point of view of Marketing ?
  • How to register for Mobile Marketing in Websites ?
  • How to Create Campaigns for Mobile Marketing ?
  • How to Collect Database for the Mobile Marketing Campaign ?
  • How to Send Bulk Messages in Mobile Marketing ?

Digital Marketing Course (Delhi) Module 14:- Online Reputation Management (ORM)

The Reputation that builds up online can affect the whole business because of some bad reviews and testimonial. It is very important to control one’s Online Reputation and that is why we need to Manage it Properly about what people see online about one’s organization. In DTI, All the Techniques and tricks of Online Reputation Management will be taught under the course of Training Program of Digital Marketing in Delhi.

  • Online Reputation Management Concept
  • Managing Online Reputation Management
  • How to Create Positive Reviews in Online Reputation Management
  • How to Optimize the Review Pages in Search Engine ?
  • Why is Online Reputation Management is Important ?
  • What are the best ways for the Management of Online Reputation ?
  • What are the different websites that can be used for Online Reputation Management ?
  • How to boost the Online Reputation in Positive Way ?

Digital Marketing Course (Delhi) Module 15:- Email Marketing

This is the kind of Marketing where one will find easier to promote information and to marketing using the Email addresses in Digital Marketing. There are many things involved in it like sending advertisement, business brochure, prospectus, offers. Training will help you to complete do the task very efficiently and smoothly and how to increase the return on investment and outcome. It can also be used to Generate Lead.

  • Email Marketing Concepts
  • Why HTML Email Template is Important in Email Marketing ?
  • How to Create HTML Email Template for Email Marketing ?
  • How to Send Bulk Emails ?
  • How to Create or Get Email Database List for Email Marketing ?
  • What are the ways to Save your Email ID from getting Blacklisted ?
  • What are the different tools that can be used to create Email Template ?
  • What are the different tools that can be send Bulk Emails in Email Marketing ?

Digital Marketing Course (Delhi) Module 16 :- Blogging and WordPress

Blogging is one of the oldest and the most competitive area of Digital Marketing. One who is expert in this field can easily earn lakhs in months without going anywhere by just sitting at home. So Join Digital Technology Institute in Delhi and become one of the best Blogger in India. You will be taught with all kinds of important aspect and techniques to Improve your Blogging and Niche Blogging.

  • Blogging Concept
  • How to use Blog to Earn Money ?
  • How to do Blogging ?
  • What is the Purpose of Blogging ?
  • What are the Steps to Setup a Blog on Blogger ?
  • WordPress Concept
  • What is the difference between WordPress.org and WordPress.com ?
  • What are the Steps to Setup a Blog on WordPress ?
  • What is WordPress Themes ?
  • How to use WordPress ?
  • How to use Blogger ?
  • How to install a theme on Blogger ?
  • How to install a theme on WordPress ?
  • What are WordPress Plugins ?
  • How to use WordPress Plugins ?
  • How to edit and use all the tools in WordPress ?
  • What is the Difference Between Blogger and WordPress ?
  • How to Setup Navigations in WordPress ?
  • How to Setup Menus in WordPress ?
  • How to Setup Navigations in Blogger ?
  • How to Setup Menus in Blogger ?
  • What is WordPress Widgets ?
  • How to do SEO of a Page in WordPress ?
  • How to do SEO of a Page in Blogger ?
  • How to do Internal Linking In WordPress ?
  • How to do Internal Linking In Blogger ?
  • How to take WordPress Site Backup ?
  • How to take the BackUp of Blogger Site ?
  • What are the Different Kinds of Blogs and How to use them to Make Money ?

Digital Marketing Course (Delhi) Module 17: - SMO (Social Media Optimization)

It is nowadays one of the most used and useful platform for the Promotion of a Business or Service in Digital Marketing which one can easily learn all the Strategy needed for the optimization in the Training Program.

  • What is the Basic of Social Media ?
  • How and Why Social Media Works ?
  • Why Social Media is now considered as a Platform for the Promotion and Advertising ?
  • What is Social Media Optimization (SMO) ?
  • Importance of Social Media for the Online Promotion
  • What are the Different Kinds of Social Media used for Online Advertising and Promotional Activities ?
  • What are the Different Kinds of Networking Sites for Online Advertising and Promotional Activities ?

Digital Marketing Course (Delhi) Module 18 :- Facebook

Facebook is used by almost everybody these day and in Social Media it is considered the Best Platform for the Promotion as it has the maximum no. of active user in Online Media. As everybody knows that facebook is now the most used Social Media, It is very important now to know how to use all the tool in Facebook to get the Maximum Optimization.

  • What is Facebook as Social Media ?
  • What are the steps to create a Page on Facebook ?
  • How many kinds of Facebook Page are there on Facebook ?
  • How to promote a page for your Business or Services on Facebook ?
  • What are the steps to increase Likes on your Facebook Page ?
  • How the likes on Facebook Pages helps to grow the Business ?
  • How to Create a Facebook Fan Page and Add it On your Website ?
  • What are the different strategy that can be used for Social Media Optimization in Facebook ?
  • What is the need of Strategy for Social Media Optimization on Facebook ?
  • What are the steps to Join a Group ?
  • What are the steps to Promote your business ?
  • What is a Facebook Profile ?
  • What is a Facebook Page ?
  • What is a Facebook Group ?
  • What are the main difference between Facebook Profile, Facebook Page and Facebook Group ?

Digital Marketing Course (Delhi) Module 19 :- Google Plus

After the Success of Facebook, Google launched Google Plus. As in Search Engine, Google is Dominating the Field and It will always give preference to their own Tools first rather than other Social Media. You can start promoting your product and services in Google plus to increase the presence on Internet. At DTI (Digital Technology Institute, Delhi), You can learn many different tricks to highly optimize the content.

  • What is Google Plus ?
  • What are the steps to create a Profile on Google Plus ?
  • Why to create a Profile on Google Plus ?
  • How Google Plus can help in Social Media Optimization ?
  • What is the Importance of Google Plus in Social Media Optimization ?
  • What is a Difference Between a Company Profile and an individual Profile ?
  • What are the steps to Promote your Business and Services on Google Plus ?
  • Why it is important to Promote your Business and Services on Google Plus ?
     

Digital Marketing Course (Delhi) Module 20 : - Youtube

Youtube is the second most used Website after Google which is also the product of Google itself. YouTube Videos can really put an effective impact because it is the world’s most popular video sharing website currently. People come to Youtube to enjoy music, videos, funny etc and it keeps them very engaging that makes it a very good platform in Digital Marketing. Come and Learn the Course at Digital Technology Institute in Delhi.

  • What is Youtube ?
  • Why to use Youtube for Social Media Optimization ?
  • What is the importance of Youtube ?
  • What are the steps to Create a Youtube on Video ?
  • How to Upload a Video on Youtube ?
  • How to optimize a Youtube Video on Search Engine ?
  • How to get more traffic for your Youtube Video ?
  • How to use Youtube Video to Earn and Make Money ?
  • How to Monetize a Youtube Video ?
  • What is Video Marketing ?
  • How to do Link Building with YouTube ?
  • How to use Video Marketing Concepts for the Promotion of Youtube Video ?
  • What is the Potential of Youtube as Social Media and Money Making ?

Digital Marketing Course (Delhi) Module 21 : -Twitter

These days the Twitter is taking the place of News Portal, Because nowadays if there is any new announcement is being made then it first comes on Twitter. From twitter many people are actually making a lot of money. One can learn many different Marketing techniques in Twitter in the Digital Marketing Course from Digital Technology Institute in Delhi.

  • What is Twitter ?
  • How to Create a Twitter Account ?
  • How to Link Twitter Account with Facebook, Instagram and other Social Media Platform ?
  • Why to Link Twitter Account with Facebook, Instagram ?
  • How to Link Twitter Account with Other Social Media Platform Account ?
  • What is the Benefit of Linking Twitter Account with Facebook, Instagram and Other Social Media Platform Account ?
  • What is the Importance of Twitter ?
  • How to work on Twitter as Professional ?
  • What are the steps to create a Page on Twitter ?
  • Why to Create a Business Page on Twitter ?
  • What are the different way to increase Twitter Followers ?
  • How to Increase the traffic on Twitter Page in Organic Search

Digital Marketing Course (in Delhi) Module 22 : - Monetization of Blog

One who writes blog can make money by monetizing their own blog from Google Adsense and other Ads provider party. If one is getting good traffic on their Blog, they can convert it into money by the monetization of Blog. At DTI, there are many experience blogger and with the help of them one can easily setup their blog. In the Digital Marketing Training Program, One will get full guidance in expert way to easily Setup the Blog.

  • What is Blog ?
  • How to Earn and Make Money from Blog ?
  • What are the different ways to earn money from Blog ?
  • Why is it necessary to Monetize a Blog ?
  • How to Monetize the Blog with Google Adsense ?
  • How to Earn Money from Blog using Affiliate Marketing ?

Digital Marketing Course (in Delhi) Module 23 : - Google Adsense

One of the main benefit with Google Adsense is that one can easily setup their account and link it with their Website and the Youtube Channel. As it is known that Google Adwords is there to provide the platform for Paid Advertising but with Google Adsense it provides the platform to earn money through showing Ads of other on our own website.

  • What is Google Adsense ?
  • What are the steps to sign up with Google Adsense ?
  • How to get the Approval of Google Adsense on your Website for Monetization ?
  • What is the Difference between Text Ads and Display Ads ?
  • What is the Difference Between Custom Channels and URL Channels ?
  • How to Place Advertisements on a Website or Blog ?
  • What are the ways to optimize for Best Performance in Google Adsense Ads ?
  • How to Allow and Add Categories in Google Adsense Ads ?
  • How to check Performance Reports ?
  • What are the different ways with Google Adsense Ads to Make and Earn Money ?
  • How to register with Google Adsense ?
  • How to receive the Payment from Google Adsense ?
  • How to setup your Payment Method with Google Adsense ?

Digital Marketing Course (in Delhi) Module 24 : - E-Commerce Marketing

Ecommerce Websites like Flipkart, Amazon or Snapdeal are much in need of Digital Marketing and they are aggressively using the Paid and Organic Method of Digital Marketing. If you want to start an E-Commerce Website, You will get best guidance at Digital Technology Institute here in Janakpuri, New Delhi.

  • What is E-Commerce ?
  • How the E-Commerce Works ?
  • What is E-Commerce Marketing ?
  • What are the Different Kinds of Platforms in E-Commerce ?
  • How does the E-Commerce Marketing works /
  • What is the importance of E-Commerce Marketing ?
  • Which are Major Top E-Commerce Portals in the World and in India ?
  • What are the different way of doing promotion of an E-Commerce Website ?

Digital Marketing Course (in Delhi) Module 25 : - Affiliates Marketing

Affiliate Marketing is a kind of Marketing where one needs to promote third parties product and services to earn money online. It is also called Referral Marketing. Some People in Digital Marketing use Blogs to Earn Money through Affiliate Marketing. There are some certain steps needed to be done to join the program of Affiliate Program and it will be taught in Digital Marketing Course at Digital technology Institute in Delhi.

  • What is Affiliate Marketing ?
  • What is the difference Between Affiliates Marketing and Google Adsense ?
  • What are the steps to apply for the Affiliates Marketing from different Website ?
  • How does the Affiliate Marketing works ?
  • What is called InDirect Affiliate Marketing and Direct Affiliates Marketing ?
  • What are the steps to Earn Money through Affiliates Marketing ?
  • How to apply as an Affiliate at Flipkart ?
  • How to apply as an Affiliate at Amazon ?
  • How to apply as an Affiliate at SnapDeal ?
  • How to apply as an Affiliate at Jabong ?
  • How to apply as an Affiliate at Myntra ?
  • What are the Steps to Optimize Affiliates to get Best Earning Performance ?

Digital Marketing Course (in Delhi) Modules 26 : - Landing Pages

By the Landing Page, It means that the Page at which the user is making an entry to a Website. It can definitely make an impact on the user who is visiting the website and it can also be used to reduce the bounce rate of the website. It can be designed in such a way to increase the activity on website and different call-to- action can be used. These all kinds of techniques can be understood in the Certification Training Program of Digital Marketing Course at DTI(Digital Technology Institute, New Delhi).

  • What is Landing Page Concept ?
  • How to Create a Landing Page ?
  • What are the Templates for Landing Page ?
  • How to do the Analysis of Landing Page ?
  • How does the Analysis of Landing Page Helps in Customer Satisfaction ?
  • What is the Importance of Landing Page ?

Digital Marketing Course (in Delhi) Modules 27 : - Business Lead Generation

This is one of the most important thing for a Business to Generate Lead. If there is no Lead for a Business then it means there is no potential customer. One can get and Make profit for a Business if there are customers to buy and if there is no potential customer who can be converted to Customer. There are many Strategies one can Learn in the course of Digital Marketing Program in Delhi.

  • What is Business Lead Generation Concept ?
  • Why Leads are Important ?
  • How to understand the Behaviour of Audience and Buyer ?
  • How to Plan Strategies for the Generation of Lead ?
  • What are the Different Techniques and Methods for Lead Generation ?
  • How to Generate Lead Organically ?
  • How to Generate Lead using Online Communication ?
  • How to Generate Lead Using Offline Communication ?
  • How to do Lead Generation Using different Paid Tools ?
  • What is Lead Page ?
  • What is the Difference Between Lead and Landing Page ?
  • What is the Role of Testing in Lead Generation ?
  • What are the types of Testing ?
  • What is Conversion Funnel ?
  • How to do Reporting ?
  • How to do the Analysis of Reports of Lead Generation and Consumer Behaviour ?
  • How to check the Roadmap from Leads to Sales ?
  • Why to Generate Leads ?
  • How to do Lead Generation using Search Engine Optimization (SEO) ?
  • How to do Lead Generation using Google Adwords ?
  • How to do Lead Generation using B2B (Business-to- Business) ?
  • How to do Lead Generation using B2C (Business-to- Customer)?
  • How to do Lead Generation using SMS Marketing ?
  • How to do Lead Generation using Email Marketing ?
  • How to do Lead Generation using Social Media Optimization (SMO) ?
  • How to do Lead Generation using Social Media Marketing (SMM) ?
  • How to do Lead Generation using Search Engine Marketing (SEM) ?

Digital Marketing Course (in Delhi) Module 28 : - Work as FreeLancer

Digital Marketing will help one to do work as a Freelancer by many different way like creating a blog website or E-Commerce website or by youtube video channel or by doing other strategical work of Online Marketing.

  • What is FreeLancing Concept ?
  • How to do FreeLancing ?
  • How to make Profession as FreeLancer ?
  • What are the FreeLancing Websites ?
  • How to get registered with the FreeLancing Websites ?
  • How to get Projects and works from FreeLancing Websites ?

Digital Marketing Course (in Delhi) Module 29 : - Online Internet Marketing Etiquettes

In Online Digital Marketing, There are many things which should be avoided in order to not be penalized by the search engine. You will be able to know all kinds of prohibition in Digital Marketing Course after you join the Institute.

  • What is White Hat in Search Engine Optimization of Digital Marketing ?
  • What is Black Hat in Search Engine Optimization of Digital Marketing ?
  • What is Doorway Page ?
  • What is invisible Text ?
  • What is Stuffing ?
  • What is Cloaking ?
  • What is Grey Hat ?
  • What is IP ?
  • What is Proxy ?
  • What is Proxy Address ?
  • What is Blocked Domain ?
  • What is Parked Domain ?
  • What is Sandbox of Google ?
  • What is Cyber Crime Laws ?
  • What is ICANN ?
  • What is CAN SPAM ?
  • What is Spamming ?
  • What are Spam Mail ?
  • What is Cookies ?
  • What is Cookies Policy ?
  • What is Privacy Policy ?
  • What are the tools for the Creation of Privacy Policy ?
  • What is Disclaimers ?
  • How to use Disclaimers on Website ?
  • What are the different Cyber Laws ?
  • What is Copyright ?
  • How to save from the issues of Copyright ?

Digital Marketing Course (in Delhi) Module 30 : - Branding and Advertising

This is actually one of the Important part of any business to build awareness, increase reputation in front of customer and for long term surviving of the business. It helps in making a strong goodwill of an organization. All the strategy will be shared with the students of Digital Technology Institute for the better and effective implementation of their Marketing Efforts in Digital Marketing Online.

  • What is the Concept of Brand ?
  • What is the importance of Brand ?
  • What are the steps there for the creation of Brand ?
  • What are the Different Methods used in Branding ?
  • What is the Difference Between Advertising and Branding ?
  • What is ABL(Above The Line) Advertising ?
  • What is BTL(Below The Line) Advertising ?
  • What is the difference between Above-The- Line (ABL) Activities and Below-The- Line (BTL) Advertising Activities ?
  • What is Logo ?
  • What is the Importance of Logo ?
  • What are the steps and how to Create the design of a Logo ?
  • What is Product Branding ?
  • What is Service Branding ?
  • What is the Difference Between Product Branding and Services Branding ?
  • What is the Power of Collaterals ?
  • What is Profile In Collateral ?
  • What is Proposal in Collateral ?
  • What is Portfolio in Collateral ?
  • What is Invoice in Collateral ?
  • What is Bill in Collateral
  • What is SWOT Analysis ?
  • What is COPEX ?
  • What is OPEX ?
  • What is the difference between COPEX and OPEX ?
  • What should be the approach for creating Brand ?
  • What is Franchise ?
  • What is the Difference Between Brand and Franchise ?
  • What is MIS Funnel ?
  • What is Standard Reporting System ?

Introduction to Digital marketing

  • What is Digital Marketing?
  • Need of Digital Marketing
  • Scope of Digital Marketing
  • Trends of Digital Marketing
  • Main Search Engines
  • Significance of Digital Marketing
  • Preface to Online Marketing
  • How Online Marketing Works?
  • Know the Internet
  • What is Internet
  • What is Internet Purpose
  • Who is the owner of internet?
  • How Digital Marketing Works?
  • Client / Server Model
  • What is LAN/WAN?
  • Protocol HTTP/HTTPS/FTP
  • IP address / DNS Concept
  • Internet Technologies
  • Websites, Web portals
  • HTML, CSS, XML, Web Standards, Programming Language, Scripts

Content Management

  • What is Content?
  • Why Content is Important?
  • Understanding Content & Audience
  • Different types of Content
  • Ingredients for Online Content
  • Analyzing query and keyword for content
  • The Proper Content Flow
  • Various Content Generation Methods
  • Optimization of Online Content
  • Tools for Content Creation
  • Content distribution
  • Tips for optimizing blogs
  • Tips for optimizing articles
  • Tips for newsletter writing
  • Tips for corporate collaterals
  • Content for corporate communication
  • What is Content Management?
  • Importance of Content Management
  • Content Team Management
  • What is Content Marketing?
  • Objectives of Content Marketing
  • Strategies for Content Marketing
  • How to acquire high quality leads via Content?
  • Content for various networks
  • Tips for Content Creation
  • Success Formula for Content Management
  • Case Study

INternet marketing Etiquettes

  • White Hat
  • Black Hat Overview
    • Doorway Pages
    • Invisible Text
    • Stuffing
    • Cloaking
  • Grey Hat
  • IP and Proxy
  • Blocked & Parked Domains
  • Cyber Crime Laws
  • ICANN
  • CAN SPAM
  • Spamming
  • Cookies Policy
  • Privacy policy
  • Tools to create privacy policy
  • Disclaimers
  • What are Cyber laws?
  • Copyright
  • Do's and Don'ts of Internet

Brand Marketing & Management

  • What are Leads?
  • Why leads are important?
  • Understanding Audience and Buyer
  • Difference between Domestic and International Audience
  • Planning Strategies for Lead Generation
  • Different methods to generate leads
  • Lead Generation with Organic Manner
  • Leads with online communication
  • Leads with offline communication
  • Lead Generation with Paid tools
  • Leads and Landing Page
  • Landing page optimization
  • Do's and Don'ts for Landing pages
  • Role of Testing in Lead Generation
  • Types of Testing
  • Conversion funnel
  • Reporting and Analysis
  • Roadmap from leads to sales

Business Lead Generation

  • What is a Brand?
  • How to create a Brand?
  • Different methods of Branding
  • Advertising Vs Branding
  • ATL and BTL activities
  • What is a Logo?
  • Importance of a Logo
  • How to design a Logo?
  • Product Vs Service Branding
  • Power of Collaterals
    • Profile
    • Proposal
    • Portfolio
    • Invoice
    • Bills
  • SWOT Analysis
  • COPEX & OPEX
  • Approaches
  • Brand & Franchise
  • MIS Funnel
  • Standard Reporting System
  • Brands We Know

Science of Online Sales

  • What are Sales?
  • ROI Vs Sales
  • Integrated Marketing and Communication
  • The five senses
  • Neuro linguistic programming
  • System Development Life Cycle
  • The Power of W's
  • Touch Point
  • Different types of Layouts
  • Visual Devices
  • RTL Vs LTR
  • Ul & UX
  • How to Optimize UI & UX?
  • Power of Visuals
  • How to design powerful visuals?
  • Tips and Tricks
  • Power of Innovative Ideas
  • Guerrilla Marketing
  • Creation of Visuals Module
  • Top Tools to track Sales

Why to join Digital Technology Institute for Digital Marketing Course in Delhi?

  • Free Demo Classes Available
  • Get Certification from Google
  • Timing Flexibility Classes
  • Full 100% Assistance Support for Placement
  • Internship Availability
  • Easy Fee Payment Plans
  • Fee Affordability
  • Practical Studies
  • Case Studies Training
  • 30 Digital Marketing Course Modules Covered
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Digital Technology Institute Certificate

Outcome of the training program

Whether it is a new setup or running business, the widely praised training program at Digital Technology will not only make you an expert in tracking and monitoring digital marketing performance but you will also be able to plan, conceptualize and implement digital marketing strategies yourself. Put simply you become an expert in markting any brand. product or service online.

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