Module 1

Introduction of Digital Marketing

  • What is Digital Marketing?
  • Need of Digital Marketing
  • Scope of Digital Marketing
  • Tends of Digital Marketing
  • Main Search Engines
  • Significance of SEO
  • Preface to Online Marketing
  • How Online Marketing Works
  • Know the Internet
  • What is internet | Purpose
  • Who is the owner of Internet?
  • How Digital Marketing works?
What is Digital Marketing

Module 2

Website Development Platform

  • Components of a website
  • What is a Domain Name?
  • Purpose of domain names and extensions What is hosting?
  • What is hosting?
  • What are protocols?
  • Structure of a Website
  • Different types of Websites
  • Dynamic Vs Static Website
  • What are Responsive Website?
  • Points to Consider While Designing a Website
  • Difference between a Website and a Blog
  • What are Wordpress Websites?
Website Development Platform

Module 3

Content Management

  • What is Content?
  • Why Content is Important?
  • Understanding Content & Audience
  • Different types of Content
  • Ingredients for Online Content
  • Analysing query and keyword for content
  • The Proper Content Flow
  • Various Content Generation Methods
  • Optimisation of Online Content
  • Tools for Content Creation
  • Content distribution
  • Tips for optimizing blogs
Content Management

Module 4

Word Press & Blogging

  • What is Blogging?
  • Importance of blogging
  • How to plan your first Blog?
  • How to select your Niche?
  • How to Choose Best Niche for Blog?
  • Difference between Blog and Website?
  • What is CMS?
  • What is WordPress?
  • Customization of WordPress theme
  • Tools and plugins for WordPress
  • Introduction woocommerce
  • Integration of WordPress with blogger
Word Press & Blogging

Module 5

Brand Marketing & Management

  • What is a Brand?
  • How to create a Brand?
  • Different methods of Branding
  • Advertising Vs Branding
  • ATL and BTL activities
  • What is a Logo?
  • Importance of a Logo
  • How to design a Logo?
  • Product Vs Service Branding
  • Power of Collaterals
  • SWOT Analysis
  • COPEX & OPEX
Brand Marketing & Management

Module 6

Internet Marketing Etiquettes

  • White Hat
  • Black Hat Overview
    • Doorway Pages
    • Invisible Text
    • Stuffing
    • Cloaking
  • Grey Hat
  • IP and Proxy
  • Blocked & Parked Domains
  • Cyber Crime Laws
  • ICANN
  • CAN SPAM
Internet Marketing Etiquettes

Module 7

Search Engine Optimization

  • What is SEO?
  • Why Websites should be Optimized?
On Page SEO
  • Keyword Research
  • Meta Tag Optimization
  • Body Optimization
  • Content Marketing
  • Competitor Research
  • SEO Tool
  • Case Studies
Premium SEO Tools
Off Page SEO
  • Understanding Backlink Techniques
  • Directory Submission
  • Articles Submission
  • Social Bookmarking
  • Blog Commenting
  • Case Studies
Google updates
Search Engine Optimization

Module 8

Google Web Analytics

  • What is Google Analytics?
  • How to Create an Account?
  • Account Optimisation
  • Goal Optimisation
  • Funnel Creation
  • Funnel Optimisation
  • View Creation
  • Segment Creation
  • In-depth Knowledge of
    • Acquisition
    • Behavior
    • Conversion
Google Web Analytics

Module 9

Google Adwords - PPC (Pay Per Click)

  • Need of Paid Advertisement?
  • Understanding advertising goals
  • What is Bidding Strategy?
  • What is Pay Per Click?
  • What is Google AdWords?
  • AdWords Vs PPC
  • Types of Campaign
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Mobile Advertising
    • Shopping Advertising - PLA
Google Ad Words - PPC (Pay Per Click) DTI Delhi

Module 10

Social Media Optimization

  • What Is Social Media Optimization?
  • What Is Viral Marketing?
  • Scope of Social Media Optimization?
  • Terminology of Social Media
  • Best Practices
  • Social Media tools
  • Facebook Optimization
  • LinkedIn Optimization
  • Twitter Optimization
  • G+ Optimization
  • Pinterest & Instagram Optimization
  • Case Studies
Social Media Optimization

Module 11

Social Media Marketing

  • Why Social Media Marketing?
  • Difference between SEM and SMM
  • Choosing best Social Media Platform for Marketing
  • Creating Social Media Marketing Strategy
  • SMM using Facebook
  • SMM using LinkedIn
  • SMM using Twitter
  • SMM using Instagram
  • Competitor Research
  • Different types of Ads
  • Re-marketing in Social Media
  • Optimizing Ad Copy
Social Media Marketing

Module 12

Fundamental of Video Marketing

  • What are videos?
  • Impact of videos
  • What is Video Marketing?
  • Why Video Marketing?
  • Benefits of video marketing
  • Strategies for Video Marketing
  • Best Video Sharing Platforms
  • Video Marketing through YouTube
  • Channel Creation
  • Channel Optimization
  • Creation of Channel Art
  • Video Creation
Fundamental of Video Marketing

Module 13

E-Mail Marketing

  • What is an Email?
  • What is Email Marketing?
  • Email Marketing Basics
  • Implementing Effective Campaigns
  • Measuring the effectiveness
  • Types of Emails
  • Art of Corporate communication
    • Email Write-up
    • Overview of Thunderbird & Outlook
  • Designing of HTML Layouts
  • Advance techniques of optimizing the campaigns
  • How to Send Mass Email?
E-Mail Marketing

Module 14

Science of Online Sales

  • What are Sales?
  • ROI Vs Sales
  • Integrated Marketing and Communication
  • The five senses
  • Neuro linguistic programming
  • System Development Life Cycle
  • The Power of W’s
  • Touch Point
  • Different types of Layouts
  • Visual Devices
  • RTL Vs LTR
  • UI & UX
Science of Online Sales

Module 15

E-Commerce Marketing

  • What is E-Commerce?
  • How E-Commerce is taking over the Traditional Business?
  • Pre-requisite for E-Commerce
    • Understanding of Products / Services
    • Understanding of Audience
    • B2B and B2C Industry
    • Use of available tools
  • Structure of E-Commerce Marketing
  • Algorithm of E-Commerce Marketing
Paid Ads
Organic Promotion & Listing
E-Commerce Marketing

Module 16

Display Advertising with Remarketing

  • What is Display Marketing?
  • Why Display Advertising is Important?
  • Difference between Search Network and Display Ads
  • Display using Banners / Rich Media / Pop Up
  • Display Advertising using Contextual Advertising
  • Display Ad Creation
  • Display Advertising using AdWords
  • Types of Display Campaigns
  • CPM Vs CPC
  • Planning and Executing of Display Ads
  • What is Remarketing?
  • Remarketing in Display Advertising
Display Advertising with Remarketing

Module 17

Business Lead Generation

  • What are Leads?
  • Why leads are important?
  • Understanding Audience and Buyer
  • Difference between Domestic and International Audience
  • Planning Strategies for Lead Generation
  • Different methods to generate leads
  • Lead Generation with Organic Manner
  • Leads with online communication
  • Leads with offline communication
  • Lead Generation with Paid tools
  • Leads and Landing Page
  • Landing page optimization
Business Lead Generation

Module 18

Mobile Marketing

  • Fundamentals of Mobile Marketing
  • Need of Mobile Marketing
  • History of Mobile Marketing
  • Featured Phone v/s Smartphone
  • Mobile Marketing on Various OS
  • Different types of Mobile Marketing
  • Importance of Mobile friendly websites
  • Tools to create Mobile Apps
  • Top 5 Apps for Digital Marketing
  • App Store / PlaystoreOptimization
  • Data Mining on Mobile Marketing
  • SMS Marketing
Mobile Marketing

Module 19

Affiliate Marketing

  • What is Affiliate Marketing?
  • Need of Affiliate Marketing
  • Earn Online via Affiliate Marketing
  • Platforms for Affiliate Marketing
  • Best Affiliate Marketing Strategies
  • What to Sell as Affiliate Marketer?
  • Affiliate Marketing as Career
  • Pre Requisite to be an Affiliate
  • Affiliate Account Creation
  • Affiliation with Amazon
  • Affiliation with Flipkart
  • Affiliation with SnapDeal
Affiliate Marketing

Module 20

Fundamental of AdSense

  • What is AdSense?
  • How AdSense works?
  • Difference between AdSense & AdWords
  • Difference between AdSense & Affiliate
  • How to create Google AdSense Account?
  • Pre-requisite for AdSense
  • What is an Ad Unit?
  • Different types of Ad Unit
  • AdSense for Mobile users
  • Creating first Ad unit
  • AdSense Approval Tricks
  • AdSense Account Optimization
Earn as a Freelancer dti delhi

Module 21

Local Business Advertising

  • Local Business Optimization
  • Google My Business
  • Google Maps and Bing Maps
  • What are Various Geo Location Targeting Options?
  • How to Target Audiences?
  • Significance of Geo Targeting
  • Optimizing website for Local Business
  • Generating High ROI via Geo Targeting
  • Where & How to Target Your Audiences?
  • How to Optimize Local Business?
  • Review & Rating in Local Business
  • Etiquettes for Local Business
What is Digital Marketing

Module 22

Online Reputation Management

  • What is Online Reputation Management?
  • Impact of Online Reputation on Sales
  • Why Online Reputation Management?
  • Fundamentals of Online Reputation Management
  • Difference between ORM & SMO
  • Impact of negative Online Reputation
  • Tools for Online Reputation Management
  • How to find negative comments?
  • How to get ORM alerts on Regular Basis?
  • How to deal with Negative Online Reputation?
  • Best Strategies for Online Reputation Management
  • Preventive measures in ORM
Website Development Platform

Module 23

Earn as a Freelancer

  • What is Freelancing?
  • What are the famous platform for Freelancers?
  • How to create a strong profile?
  • Making a website for Freelancing Project
  • Do’s and Don'ts of Freelancing
  • How to earn from Facebook?
  • How to earn from a Blog?
  • How to earn from YouTube?
  • How to earn from LinkedIn?
  • How to earn from Fiverr?
  • Bidding for Freelance projects
  • What you need to be a Freelancer?
Content Management

Module 24

Live Projects and Case Studies

  • Various Case Studies & History
  • Work on one Live Project with
    • Keyword Placement
    • Title Creation
    • Title Creation
    • Meta Tag Creation
    • Meta Description Creation
    • Content Creation/Specification/Content
    • Optimization Keyword Density Enhancement
    • Image Optimization
    • Video Optimization
    • HTML validation
Word Press & Blogging
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