Article By Alisa Bargrii,
There are so many reasons why email is considered as one of the most effective marketing channels. First on the list is that email is highly customizable wherein marketers can easily tailor the needs of their customer. Second, it offers every marketer a chance to directly speak to their target customer anytime, which is convenient for them. And last, but not the least, emails are action-oriented, which means, as a marketer, you can use email as a channel to eventually drive your sales and send direct traffic to your site.